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TabCab is a subscription-based ride sharing application that connects drivers with their passengers using geo-location technologies.
The application will allow passengers to choose and modify their subscription plan per month depending on the amount of kilometers they need to get around.
Currently, there are two types of user in the ride sharing market:
Casual and Daily users.
The current market satisfies both users, but offer no incentive to the daily user of these services. TabCab aims to provide incentive for the daily users with their subscription based program which will offer discounts if used more often. All the competitors in the market currently satisfy both users using the same business model. TabCab believes there is room to create a new market, one that satisfies these daily users, and use a different business model. TabCab’s value proposition is to create the first intelligent subscription based software for ride sharing programs for the daily users.